M5 Connect Brings Click-To-Dial Functionality To Browsers

Melbourne, 8^th June, 2011 – Business VoIP experts M5 Networks Australia today announced the availability of M5 Connect^TM, an application that allows customers to click on a number in an internet browser to dial the number on their handsets, eliminating the need to physically punch numbers on their desk phones. This saves time and prevents users from dialling the wrong numbers.

M5 Connect™ will be available at no additional cost to all of M5’s hosted VoIP customers. The application is currently for use in Internet Explorer, but will soon be made available for Firefox users.

Apart from automatically calling someone through clicking on a phone number in Internet Explorer, M5 Connect™ also allows customers to do this by highlighting a sequence of numbers on a browser, which is particularly beneficial if the browser does not recognise phone numbers automatically. This click-to-dial functionality is especially useful for companies like recruitment agency BTA where there high phone usage is the norm.

“We had signed on with M5 Networks Australia in 2010, and in our discussion with them brought up the possibility of integrating the phone system with Bullhorn, our CRM program. We’d seen this done in the US, so we knew that the technology was available. M5 were happy to explore the possibility of bringing this technology to Australia,” commented BTA Managing Director Steele Baillie.

M5 Networks took BTA’s suggestion and worked on integrating the hosted VoIP phone system with Bullhorn – but realised that it could be taken a step further.

Matthew Wilson, managing director of M5 Networks Australia, commented on the decision to make M5 Connect™ CRM-agnostic.

“We have a strong engineering team – M5’s proprietary platform was developed here in Australia. We decided to develop our current CRM integration process a little further to allow the application to work with any browser, and by extension, any browser-based CRM, including Bullhorn, Salesforce, and so on,” he said.

“Many companies are now moving towards online, browser-based solutions, and it was important for our platform to address this requirement. Our customers have had the ability to click-to-dial from Microsoft Outlook for awhile now - M5 Connect™ is an extension of that functionality,” he added.

BTA first started using M5 Connect in February this year. After being trialled with Baillie and a few other employees within the organisation, the application was rolled out to the company’s Melbourne office. Last month, the application was rolled out to BTA’s Sydney office as well.

Baillie is impressed both with the level of service from M5 Networks Australia, as well as the application itself.

“For a company like us with extremely high phone use, this application saves us time, which translates to a monetary value further down the line. Each placed call saves us valuable time, and staff are less likely to dial the wrong number. This adds up at the end of the day for companies in our industry. It also further encourages use of Bullhorn, and for our recruiters to ensure that the numbers in the system are accurate, which is very important for us,” commented Baillie.

M5 Connect™ is available to all M5 Networks Australia customers. For more information or enquiries on M5 Networks Australia’s Hosted VoIP phone system, please contact us.